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How many your friends you’ve heard that they are professional graphic designers? How many of them declare that they know Photoshop and call themselves a designers just because they made corny invitation to the birthday party? Sure, you can be self-taught designer but to be ‘designer’ there is a lot more than knowing Adobe products.
Last year abounded with many brilliant and missed concepts of brand identities. Yale University gave up with its famous Paul Rand’s logo in aim of simple Yale typeface. Hilton had his logo completely redesigned but didn’t avoid terrible mistake with adding unnecessary bevels. Kraft foods company decided to move with the times and completely changed...
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