The beauty and the Best, Too busy to Fcuk and other wordplay

That slogan catches your attention, doesn’t it? This phenomenon is called wordplay (or pun if you like). Generally speaking it is another form of attracting consumer’s attention by its effect on playing with different levels of language, i.e. phonological, morphological, lexical,syntactic, graphological and textual. Wordplays are frequently used in commercial advertising as a rhetorical device...

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