Kamila // Posts published by Kamila
Why brand names sometimes differ between countries?
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If you are traveler or are simply interested in international marketing, you have probably noticed that brand names of some companies differ between countries. To stay recognised, usually only the name is being changed while graphic representation of the company stays the same. What you can call Walls Ice Cream in UK, in its former...
The beauty and the Best, Too busy to Fcuk and other wordplay
That slogan catches your attention, doesn’t it? This phenomenon is called wordplay (or pun if you like). Generally speaking it is another form of attracting consumer’s attention by its effect on playing with different levels of language, i.e. phonological, morphological, lexical,syntactic, graphological and textual. Wordplays are frequently used in commercial advertising as a rhetorical device...
18 Sins A Bad Designer Commits
However there are no rules in designing and stating any may seem controversial, but I would like to raise awareness on some of the hot mistakes/misuses in designing. Some of them I gathered from another great designer Jacob Cass’ s article, some I know from experience. Remember that design is an experimenting process and some...
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