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Product placement in the movies: Did 500 days of Summer contribute to building Ikea brand?
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I’ve just watched one of the greatest movies recently made – 500 days of Summer and it made me start thinking about product placement in the movies. To reduce costs of the movie, producers of this surprisingly good movie, agreed for product placement (or rather in this case – brand placement).
Sex in advertising too cheap?
Warning: This article is NOT suitable for those under 18. It contains many, hot, dirty, porn alike, shocking examples of advertising.
Why brand names sometimes differ between countries?
If you are traveler or are simply interested in international marketing, you have probably noticed that brand names of some companies differ between countries. To stay recognised, usually only the name is being changed while graphic representation of the company stays the same. What you can call Walls Ice Cream in UK, in its former...
The beauty and the Best, Too busy to Fcuk and other wordplay
That slogan catches your attention, doesn’t it? This phenomenon is called wordplay (or pun if you like). Generally speaking it is another form of attracting consumer’s attention by its effect on playing with different levels of language, i.e. phonological, morphological, lexical,syntactic, graphological and textual. Wordplays are frequently used in commercial advertising as a rhetorical device...
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